Twitter Sentiment Classification towards Telecommunication Provider Users in Indonesia
DOI:
https://doi.org/10.30871/jaic.v9i2.9143Keywords:
Internet, Naive Bayes, Sentimen, Support Vector Machine, TwitterAbstract
Internet services have become essential for communication and information sharing. Nowadays, daily activities are conducted through the internet. This study aims to gain a better understanding of the components that influence user perception and satisfaction using textual, sentiment, and statistical analysis techniques. By applying machine learning algorithms such as Naïve Bayes and Support Vector Machine (SVM), this research analyzes customer perceptions of telecommunication service providers in Indonesia. The dataset consists of 300 tweets obtained from the Kaggle platform. The objective is to identify elements that affect customer satisfaction, particularly those related to network stability and service quality. Data preprocessing is carried out using methods such as case folding, normalization, stemming, and stopword removal to enhance sentiment analysis model performance. The results show that SVM outperforms Naïve Bayes in precision and recall, achieving an accuracy of 90% compared to Naïve Bayes' 87%. This demonstrates SVM's ability to classify positive and negative sentiments more accurately. Common topics found in the analysis include customer satisfaction with network stability and affordable pricing, while dissatisfaction arises from poor connectivity and slow customer service response. These findings provide valuable insights for service providers to improve service quality and enhance customer satisfaction. Real-time sentiment analysis using machine learning has great potential, and this study highlights how telecommunication companies can leverage strategic recommendations to improve service quality and retain customers.
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