Analisis Strategi E-Marketing Dalam Upaya Peningkatan Penjualan Travel Agent Online mybaliwisata.com
Abstract
Every year the graph of foreign and domestic tourist arrivals to Bali continues to increase. This is a great opportunity to increase tourist destination visits to Bali. The role of technology will answer the problems that exist in this era of globalization by using computerized systems, so that the use of information technology helps effectiveness and efficiency in working on information system processes. After analyzing the Business Model Canvas (BMC) and E-marketing Business data using social media, the results obtained were an increase in sales of mybaliwisata.com online travel agents in increasing sales turnover. This study uses the Break Event Point (BEP) analysis method to calculate the valuation of mybaliwisata.com online travel agent company, so that optimization of the increase in mybaliwisata.com Travel Agent Online sales can be done well.
Downloads
References
Widiyasari, A., Widagdo, M., Jateng, M., & Ayun, P. (2015). Pengembangan Website Magazine Jatengtravelguide.Com (Divisi Reporter, Desainer Grafis dan News Editor). Interaksi Online, 13(1). Retrieved from https://ejournal3.undip.ac.id/index.php/interaksi-online/article/view/10299
Evariyanti, Fitria Pebri, dkk. 2016. Langitbudaya.com Sebagai Platform Pariwisata Berbasis Kemasyarakatan Bagi Volunteer Mancanegara dan Domestik. Proposal Bisnis KBMI 2016.
Cholid Narbuko, Abu Ahmadi.1997. Metodologi Penelitian. Jakarta: Bumi Aksara
Maulana, G. G., Rispianda, R., & Amila, K. (2015). Sistem Informasi Pelayanan Jasa Tour Dan Travel Berbasis Website Electronic Commerce (Studi Kasus Ninetours Indonesia). Reka Integra, 3(1).
Elitemarketer, tersedia pada; https://digitalmarketer.id/social-media/fitur-bisnis-instagram-akan segera-muncul-untuk-bisnis-anda/, diakses tanggal 4 September 2018
Mutesix, tersedia pada; http://mutesix.com/how-toleverage-facebooks-new-brand-awarenessads/, diakses tanggal 15 April 2018
Kurniawan, E. (2016). Analisis SWOT dan Bisnis Model Kanvas (Studi Kasus Toko EKM Motor). Jurnal Manajemen Dan Bisnis Sriwijaya, 14(2), 277-286.
Kurniawan, D. E., Saputra, A., & Prasetyawan, P. (2018). Perancangan Sistem Terintegrasi pada Aplikasi Siklus Akuntansi dengan Evaluasi Technology Acceptance Model (TAM). Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi), 2(1), 315-321.
Meyliana, 2011. Analisis Strategi E-marketing Dan Implementasinya Pada Rental Company. Jurnal Ilmiah Jurusan Sistem Informasi, Fakultas IlmuKomputer, Bina Nusantara University: Jakarta Barat.
Ponomban, Christine Praticia, 2013. Analisis Break Event Point Sebagai Alat Perencanaan Laba Pada PT. Tropica Cocoprima. Jurnal EMBA Vol.1 No.4 Desember 2013, Hal. 1250-1261.
Zwilling, Martin C. 2016. Ten Top Techniques for Startup Valuation. Startup Professional, Inc.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (Attribution-ShareAlike 4.0 International (CC BY-SA 4.0) ) that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
