Implemention of Media Sosial Platform as Business Support for marine tourism enterpreneurs in Batam
Batam City is a marine island which surrounded by shoes and baetiful marine tourism spots. Growth and existence of social media platform in the era of information technology particularly in tourism industry is very helpful either profitable for the perpetrators of the tourism industry because social media can be used for an effective and efficient in the information sharing to all tourists or potential visitors. In this research the objects will be examined is how the industry of tourism business entrepreneurs, operators or managers implement these social media platforms at supporting their business processes in order to get result in increasing tourist visits, increasing tourism objects and company popularity and eventually increasing the economic income consistently. In this research respondent that participated in this study were spread in 4 sub-districts, namely Galang sub-district, Bulang sub-district, Nongsa sub-district and Sekupang sub-district. There are several social media platforms used by the tourism industry entrepreneurs in Batam, they are Facebook, Instagram, Youtube, Whatsapp group, Line, Twitter and Linkedin. The platforms that 100% used by the entrepreneurs is facebook platforms which means all respondents are using this platform and followed by the Instagram consecutively. The type of account used by the marine tourism industry didn’t use a business account but some of them uses a regular account. Based on the results of the research data test, it was concluded that there were influences obtained by the marine tourism industry in Batam city in improving business, corporate profits and also increasing tourist visits through travel agencies provided or increased direct visits to managed tourism objects.
L. A. Divinagracia, M. R. G. Divinagracia, and D. G. Divinagracia, “Digital Media-Induced Tourism: The Case of Nature-based Tourism (NBT) at East Java, Indonesia,” Procedia - Soc. Behav. Sci., vol. 57, pp. 85–94, 2012.
W. T. & T. C. WTTC, “Travel & Tourism: economic impact 2016 world,” no. 2016, p. 20, 2016.
G. Gumilar, “Pemanfaatan Instagram Sebagai Sarana Promosi Oleh Pengelola Industri Kreatif Fashion Di Kota Bandung,” JIPSi, vol. V, no. 2, 2015.
S. Hays, S. J. Page, and D. Buhalis, “Social media as a destination marketing tool: its use by national tourism organisations,” Curr. Issues Tour., vol. 16, no. 3, pp. 211–239, 2013.
N. E. S. Derani and P. Naidu, “The Impact of Utilizing Social Media as a Communication Platform during a Crisis within the Oil Industry,” Procedia Econ. Financ., vol. 35, no. October 2015, pp. 650–658, 2016.
R. Zivkovic, J. Gajic, and I. Brdar, “The Impact of Social Media on Tourism,” Proc. 1st Int. Sci. Conf. - Sint. 2014, pp. 758–761, 2014.
B. Zeng, “Social Media in Tourism,” J. Tour. Hosp., vol. 02, no. 02, pp. 1–2, 2013.
S. Kemp, “Digital In 2017 : Global Review,” 2017. [Online]. Available: https://wearesocial.com/sg/blog/2017/01/digital-in-2017-global-overview. [Accessed: 02-Jun-2017].
C. A. Elena, “Social Media - A Strategy in Developing Customer Relationship Management,” Procedia Econ. Financ., vol. 39, no. November 2015, pp. 785–790, 2016.
W. T. & T. C. WTTC, “TRAVEL & TOURISM GLOBAL ECONOMIC IMPACT & ISSUES 2017,” 2017.
Bps Kepulauan Riau, “Statistik Pengunjung Wisatawan Mancanegara Kepulauan Riau,” Kepulauan Riau, 2017.
Bappeda-Kepri, “Potensi Daerah Sektor Pariwisata KEPRI,” 2017. [Online]. Available: http://bappeda.kepriprov.go.id/index.php/data-informasi/potensi-daerah/47-potensi-daerah/207-sektor-pariwisata. [Accessed: 01-Jan-2017].
H. Delerue, A. M. Kaplan, and M. Haenlein, “Social media: Back to the roots and back to the future,” J. Syst. Inf. Technol., 2012.
T. Ahlqvist, A. Bäck, S. Heinonen, and M. Halonen, “Road-mapping the societal transformation potential of social media,” foresight, 2010.
S. Toivonen, Web on the Move. 2007.
A. M. Kaplan and M. Haenlein, “The challenges and opportunities of Social Media,” Bus. Horiz., 2010.
A. Kiralova and A. Pavliceka, “Development of Social Media Strategies in Tourism Destination,” Procedia - Soc. Behav. Sci., vol. 175, pp. 358–366, 2014.
S. Kurniali, “Pengaruh Internet Marketing Terhadap Brand Dan Kinerja Pada Universitas Swasta Di Jakarta Barat,” Juni, vol. 3, no. 1, p. 432443, 2012.
Z. Altinay, T. Saner, N. M. Bahcelerli, and F. Altinay, “The Role of Social Media Tools: Accessible Tourism for Disabled Citizens.: Sistema de descoberta para FCCN,” vol. 19, pp. 89–99, 2016.
K. Pariwisata and Indonesia, Peraturan Pemerintah Indonesia Nomor 50 Tahun 2011. Indonesia, Indonesia, 2011.
M. Sixt, “Social Media in the Tourism Industry: How Social Media and The Self Congruity Theory affect Destination Choice,” 2013.
T. Siswanto, “Optimalisasi Sosial Media Sebagai Media Pemasaran Usaha Kecil Menengah,” Liquidity, vol. 2, no. 1, pp. 80–86, 2013.
I. Bizirgianni and P. Dionysopoulou, “The Influence of Tourist Trends of Youth Tourism through Social Media (SM) & information and Communication Technologies (ICTs),” Procedia - Soc. Behav. Sci., vol. 73, pp. 652–660, 2013.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (Attribution-ShareAlike 4.0 International (CC BY-SA 4.0) ) that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).