Website Quality Evaluation Using WebQual 4.0 and Google Lighthouse
DOI:
https://doi.org/10.30871/jaic.v10i2.12567Keywords:
Website, WebQual 4.0, Google Lighthouse, Website Quality, User ExperienceAbstract
University websites play a crucial role as a medium for delivering information and academic services to users. High-quality websites can enhance user experience and reflect the institution’s credibility. This study aims to evaluate the quality of Bina Darma University’s website from both user experience and technical performance perspectives. The research employed a descriptive quantitative approach by combining the WebQual 4.0 method with technical testing using Google Lighthouse. User perception data were collected through a Likert scale-based questionnaire distributed to 80 respondents who are users of Bina Darma University’s website, while technical evaluation was conducted on several main web pages using Google Lighthouse, assessing performance, accessibility, best practices, and search engine optimization (SEO). The WebQual 4.0 analysis results indicate that the information quality dimension achieved the highest average score of 3.42, categorized as good, whereas usability scored an average of 3.04 and service interaction quality scored 3.22, both considered fair. Meanwhile, technical testing using Google Lighthouse revealed performance scores ranging from 51–72 and accessibility scores from 68–79, indicating areas needing improvement, while best practices scored 73–96 and SEO scored 83–92, both categorized as good. Overall, the findings suggest that Bina Darma University’s website quality ranges from fair to good; however, enhancements in page loading speed, access stability, and accessibility optimization are recommended to further improve the user experience.
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