The Effect of TikTok Usage on the Social Behavior of Generation Z Using Simple Linear Regression
DOI:
https://doi.org/10.30871/jaic.v10i2.12566Keywords:
Tiktok, Generation Z, Social Behaviour, Simple Linear RegressionAbstract
The rapid development of social media has significantly influenced the social interaction patterns of young people, particularly Generation Z. TikTok is one of the most widely used platforms that provides short video content supported by personalized recommendation algorithms. This study aims to analyze the effect of TikTok usage on the social behavior of Generation Z in Semarang Regency. This research employed a quantitative explanatory approach using a simple linear regression model. Data were collected through a structured questionnaire distributed to 45 Generation Z respondents who actively use TikTok, selected using purposive sampling. The TikTok usage variable was measured based on frequency of use, duration of access, and interaction with video content, while social behavior was measured through indicators such as interpersonal communication, social empathy, environmental awareness, and social interaction patterns. Prior to regression analysis, classical assumption tests including normality, linearity, and heteroscedasticity tests were conducted to ensure the validity of the model. The results indicate that TikTok usage has a positive and statistically significant effect on the social behavior of Generation Z, with a regression coefficient of 0.341 and a significance value of less than 0.05. The coefficient of determination (R²) value of 0.252 indicates that TikTok usage contributes 25.2% to variations in social behavior, while the remaining 74.8% is influenced by other factors outside the research model. These findings indicate that TikTok usage plays a role in shaping the social behavior patterns of Generation Z, particularly in communication and digital interaction.
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