Analysis And Design Of The User Interface Of PT. ACW Tour And Travel's Website Using The Design Thinking Method

Designing the user interface for the PT. ACW Tour and Travel website

Abstract

PT. ACW Tour and Travel is a company engaged in the field of tourism
services that still uses traditional promotion methods. This study aims to
design the UI/UX of the PT. ACW Tour and Travel website using the Design
Thinking approach, in order to provide a better user experience and support
digital marketing strategies. The design process includes five stages, namely
empathize, define, ideate, prototype, and test. Data were collected through
interviews and questionnaires to potential users. The final result is a website
prototype design that was tested using the System Usability Scale (SUS)
method with an average score of 77.3, which is categorized as "very good" and
"acceptable". These results indicate that the Design Thinking approach is
effective in creating a UI/UX that is in accordance with user needs and
expectations.