Vol. 9 No. 1 (2025): Journal of Applied Business Administration

Articles

• The Impact of Work Stress and Job Burnout on Turnover Intention among Indonesia-China Integrated Industrial Employees

  Lingga Yuliana, Ahmad Azmy, Johan Ramadhan Nurwardana, Didin Hikmah Perkasa, Rendi Alfian, Nur Aisah, Muhammad Farrel Risyawal Putra

  1-12

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• Optimizing Supply Chain Performance: A Performance Prism Analysis of Goods Receipt in Semiconductor Manufacturing

  Shalini Simanjuntak, Alrido Martha Devano

  13-22

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• Analysis of Criteria for Supplier Selection of Soybean Raw Materials Using the Analytical Hierarchy Process (AHP) Method at Sagala Tofu and Tempeh MSMEs

  Liony Apriyanti Manurung, Fandy Bestario Harlan

  23-35

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• Psychological Drivers of Consumer Boycott: Understanding Emotional and Social Identity Influences in Batam

  Mutia Ulfah, Nova Sabrina, Ancala Laras Putri

  36-51

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• Development Strategy of MSMEs Convection Based on Islamic Economic Perspective Case Study of Kembar Seragam Sekolah Convection Business

  Muhammad Ikhsan Mufti, Aqwa Naser Daulay, Rahmat Daim Harahap

  52-61

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• Analysis of Marketing Stimuli Factors in Purchasing Decisions for Fast Fashion Items Among Generation Z in Batam

  Ayu Puspitasari, Winda Kawa Dwinurcandra, Yolanda Efionita

  62-70

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• Influence Literacy Finance Shariah and Use Syariah Fintech Lending on the Development of MSMEs

  Zultri Aulia Siregar, Nurbaiti, Muhammad Syahbudi

  71-83

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• The Effect of Product Innovation, Location, and Service Quality on the Competitive Advantage of Senusa Coffeeshop in Pekanbaru City

  Novri Irfan Nur Suseno, Samsir, Sharnuke Asrilsyak, Abd. Rasyid Syamsuri, Lailan Tawila Berampu

  84-93

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• Increase Sales with Influencers and Word of Mouth: a Live Streaming Study on Cosmetics and Fashion Products at Shopee Batam Customers

  Dian Mulyaningtyas, Vera Yanti

  94-102

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• Brand Credibility and Brand Reputation on Brand Performance

  Keyka Poetry, Nadia Rizky Ardiani, Lingga Yuliana

  103-113

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