Pricing Strategy of Sudut Pajak Website Service at Politeknik Negeri Batam

Ria Anggraini; Arniati Arniati; Diah Putri Rahmawati

doi:10.30871/jaba.v8i2.8378

Ria Anggraini Politeknik Negeri Batam, Batam, Indonesia
Arniati Arniati Politeknik Negeri Batam, Batam, Indonesia
Diah Putri Rahmawati Politeknik Negeri Batam, Batam, Indonesia

DOI: https://doi.org/10.30871/jaba.v8i2.8378

Keywords: Pricing strategy, SBIFT Model, Tax website service

Abstract

This research aims to explore the pricing strategies for tax services offered on the Sudut Pajak website at Politeknik Negeri Batam. The study combines the aspects of the SBIFT model—Scope, Base, Influence, Formula, and Temporal Right—along with qualitative research methods and website content analysis to assess the way service providers organize their pricing. The results show that tax service providers largely employ packaged services as a means of luring customers, and that cost-based pricing functions as a fundamental instrument for making decisions. The report also notes the application of per-unit pricing based on service volume, open pricelists for efficient pricing communication, and subscription models for defining client usage windows and improving revenue stability. These insights contribute to the understanding of how tax service providers can implement effective pricing strategies to improve service delivery, foster customer loyalty, and ensure profitability. The study encourages further exploration of pricing models in the context of tax services to refine approaches and enhance service effectiveness.

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