The Application of Big Data on The Performance of MSME Businesses in Batam City
Keywords:
Big Data, MSMEs, Business Performance, Batam
Abstract
This study investigates the influence of Big Data implementation on the business performance of Micro, Small, and Medium Enterprises (MSMEs) in Batam City. The research examines three characteristics of Big Data—Data Volume, Data Velocity, and Data Variety—and their impact on MSMEs' business performance. Data were collected through questionnaires distributed to MSME owners or managers in Batam. Statistical analysis, including descriptive statistics, validity tests, reliability tests, and hypothesis testing using T-tests, was conducted to analyze the data. The findings indicate that the implementation of Big Data with Data Volume and Data Velocity characteristics does not significantly influence the business performance of MSMEs in Batam City. However, the implementation of Big Data with Data Variety characteristics shows a significant positive influence on MSMEs' business performance. This suggests that the diverse information encompassed by Data Variety aids MSMEs in improving their business performance by identifying and addressing various aspects of their operations.
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Alrumiah, S. S., & Hadwan, A. M. (2021). Implementing Big Data Analytics in E-Commerce: Vendor and Customer View. IEEE Access, 9. https://doi.org/10.1109/ACCESS.2021.3063615
Anggraeny, R. D., & Baihaqi, I. (2021). Analysis of E-Marketplace Use in East Java’s MSMEs Using the Technology Acceptance Model Approach. KnE Social Sciences.
Appelbaum, D., Kogan, A., & Vasarhelyi, M. A. (2017). Big Data and Analytics in the Modern Audit Engagement: Reasearch Needs. American Accounting Association, 36.
Behl, A. (2020). Antecedents to firm performance and competitiveness using the lens of big data analytics: A cross-cultural study. Emerald. https://doi.org/10.1108/MD-01-2020-0121
Bhatti, S. H., Ahmad, A., Ferrari, A., Hussain, W. M. H. W., & Wamba, S. F. (2022). Big data analytics capabilities and MSME innovation and performance: A double mediation model of digital platform and network capabilities. Springer.
Buulolo, M., & Buulolo, A. (2023). Analisis Tingkat Pendidikan UMKM, Persepsi, dan Pemanfaatan Digitalisasi Terhadap Pelaku UMKM Kota Batam. Management Business Inovation Conference, 6.
Damerji, H., & Salimi, A. (2021). Mediating effect of use perceptions on technology readiness and adoption of artificial intelligence in accounting. Routledge Taylor & Francis Group, 30. https://doi.org/10.1080/09639284.2021.1872035
Fatimah, S., & Azlina, N. (2021). Pengaruh Teknologi Informasi dan Inovasi Terhadap Kinerja Usaha Kecil dan Menengah (UKM). Jurnal Riset Akuntansi dan Inovasi Terhadap Kinerja Usaha Kecil dan Menengah (UKM), 15.
Finthariasari, M., Ekowati, S., & Krisna, R. (2020). Pengaruh Kualitas Produk, Display Layout, dan Variasi Produk Terhadap Kepuasan Konsumen. Jurnal Ilmiah Ekonomi dan Bisnis, 8.
Ghasemaghaei, M. (2019b). Assesing the impact of big data on firm innovation performance: Big data is not always better data. Elsevier.
Ghasemaghaei, M. (2019a). Understanding the impact of big data on firm performance: The necessity of conceptually differentiating among big data characteristics. Elsevier.
Gudergan, S. P., Ringle, C. M., Wende, S., & Will, A. (2008). Confirmatory tetrad analysis in PLS path modeling. Elsevier.
Hery, H. (2022). Pemasaran Digital untuk Meningkatkan Produktivitas, Efisiensi dan Pendapatan UMKM JHN Shop Batam. Jurnal Pengabdian Masyarakat Indonesia (JPMI), 2. https://doi.org/https//doi.org/10.52436/1.jpmi.494
Huber, G. P. (1991). Organizational Learning: The Contributing Processes and the Literatures. informs, 2.
Kristiyanthi, A. A. D. (2019). Analisis Faktor yang Memengaruhi Niat Penggunaan Sistem Informasi Akuntansi. E-Jurnal Akuntansi, 29.
Liputan, 6. (2020). Gaptek Jadi Alasan Pengusaha Perempuan ogah Jualan Online. Liputan 6. https://www.liputan6.com/bisnis/read/4351159/gaptek-jadi-alasan-pengusaha-perempuan-ogah-jualan-online?page=2
Mantik, H., & Awaludin, M. (t.t.). Revolusi Industri 4.0: Big Data, Implementasi Pada Berbagai Sektor Industri (Bagian 2). JSI (Jurnal Sistem Informasi) Universitas Suryadarma, 10(1). https://doi.org/10.35968/jsi.v10i1.991
Maryanto, B. (2017). Big Data dan Pemanfaatannya Dalam Berbagai Sektor. Media Informatika, 16.
Natasia, S. R., Wiranti, Y. T., & Parastika, A. (2022). Acceptance analysis of NUADU as e-learning platform using the Technology Acceptance Model (TAM) approach. Elsevier.
Palinggi, S., & Limbongan, E. C. (2020). Pengaruh Internet Terhadap Industri E-Commerce dan Regulasi Perlindungan Data Pribadi Pelanggan di Indonesia. Seminar Nasional Riset dan Teknologi (SEMNAS RISTEK).
Prastika, N. E., & Purnomo, D. E. (2019). Pengaruh Sistem Informasi Akuntansi Terhadap Kinerja Perusahaan Pada Usaha Mikro Kecil dan Menengah (UMKM) di Kota Pekalongan. Jurnal Litbang Kota Pekalongan, 7.
Riady, F., Agustin, I. C., Ng, N., & Nopry. (2021). Pelatihan Terhadap Ibu Rumah Tangga Warga Komplek Baloi Indah Mengenai Pemasaran Produk. National Conference for Community Service Project (NaCosPro), 3.
Sari, N. A. (2019). Pengaruh Perkembangan Ekonomi Digital Terhadap Pendapatan Pelaku Usaha UMKM di Kota Makassar. Universitas Negeri Makassar.
Shaikh, I. M., Qureshi, M. A., Noordin, K., Shaikh, J. M., Khan, A., & Shahbaz, M. S. (2020). Acceptance of Islamic Financial Technology (FinTech) banking services by Malaysian Users: An Extension of Technology Acceptance Model. Emerald, 22.
Shereen, Juniarty, S., Gunadi, J., Sentoso, A., & Milano, Lady. (2023). Analisis Strategi Pemasaran Digital UMKM Batam Indo Keramik. Jurnal Pengabdian Kepada Masyarakat.
Sriwardany, Fadhilah, D. D., & Ichsan, F. (2023). Peran Perceived Usefulness Dalam Menggunakan Sistem Informasi Akuntansi Berbasis E-Commerce Terhadap Performa UMKM Milenial Kota Medan. Jurnal Akuntansi dan Keuangan, 8.
Sugiyono. (2019). Metode Penelitian Kuantitatif, Kualitatif dan R&D. Alfabeta.
Suharsimi. (2019). Prosedur Penelitian Suatu Pendekatan Praktik. Rineka Cipta.
Syah, D. H., & Karen, A. E. (2022). An Analysis of Determinants of E-Commerce Based Accounting Information Systems Adoption on The Performance of Milennial MSME in Medan City. Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK), 11.
Wahyuni, T., Marsdenia, M., & Soenarto, I. (2018). Analisis Pengaruh Penerapan Sistem Informasi Akuntansi Terhadap Pengukuran Kinerja UMKM di Wilayah Depok. Jurnal Vokasi Indonesia, 4.
Zamzani, F., Nusa, N. D., & Faiz, Ihda Arifin. (2021). Sistem Informasi Akuntansi. UGM Press.
Published
2023-09-30
How to Cite
Bahar, H., Ayuningtyas, N. P. W., & Lubis, S. H. (2023). The Application of Big Data on The Performance of MSME Businesses in Batam City. Journal of Applied Business Administration, 7(2), 272-284. https://doi.org/10.30871/jaba.v7i2.7868
Section
Articles
Copyright (c) 2023 Hardi Bahar, Ni Putu Winda Ayuningtyas, Syarif Hidayah Lubis
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
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