The Impact of Brand Credibility on The Brand Reputation of Teh Botol Sosro Brand
Keywords:
Brand Credibility, Brand Reputation, Tea Product
Abstract
The focus of this study is to examine how brand credibility affects brand reputation using Teh Botol Sosro as a case study. Methods of quantitative description are used in this study. The research employed purposive sampling, whereby the participants were selected based on their knowledge of and past purchases of Teh Botol Sosro products, which were to be made between July 2023 and March 2024. In all, one hundred respondents took part in this study. Version 3.3.9 of the Smart PLS analysis program is used to process partial least squares, which are employed in data analysis in research. Respondents were given a Google Form questionnaire with a scale from 1 to 4 that included the options for strongly disagree, disagree, agree, and highly agree. The study's findings indicate that brand reputation is influenced by brand credibility.
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References
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Archer, M. (2024). Unsustainable: Measurement, Reporting, and the Limits of Corporate Sustainability. NYU Press.
Fauzan, R., Priantono, T. D., & Yuliana, L. (2023). PENGARUH BRAND FAMILIARITY DAN PERCEIVED QUALITY TERHADAP BRAND CREDIBILITY. Jurnal Cahaya Mandalika ISSN 2721-4796 (Online), 4(2), Article 2. https://doi.org/10.36312/jcm.v4i2.1995
Grossman, O., & Rachamim, M. (2024). How can coffee shops draw customers back after COVID-19? The influence of psychological distance on coffee versus tea preference. Journal of Business Research, 172, 114431. https://doi.org/10.1016/j.jbusres.2023.114431
Indonesian Investment. (2015, November 22). Teh di Indonesia—Produksi Perkebunan Teh | Indonesia Investments. https://www.indonesia-investments.com/id/bisnis/komoditas/teh/item240
Justiana, S., & Yuliana, L. (2024). PENGARUH VIRAL MARKETING TERHADAP MINAT BELI PRODUK MOTHER OF PEARL. Jurnal Bina Bangsa Ekonomika, 17(1), 150-158.
Kementerian Pertanian. (2021, Agustus 26). Renstra Kementan 2020-2024. RetrievedMaret 2, 2024, from https://rb.pertanian.go.id/upload/file/RENSTRA%20KEMENTAN%202020-2024%20REVISI%202%20(26%20Agt%202021).pdf
Khoiroh, A., Elvira, D., & Yuliana, L. (2023). PENGARUH BRAND SIGNATURE DAN BRAND LOGO TERHADAP BRAND REPUTATION. Jurnal Bina Bangsa Ekonomika, 16(2), 629-638.
Marianti, S., Dharma, T. A., & Yuliana, L. (2023). PENGARUH BRAND FAMILIARITY TERHADAP BRAND CREDIBILITY. Jurnal Bina Bangsa Ekonomika, 16(2), 529-537.
Mustikasari, M., Rusfianti, S., & Yuliana, L. (2022). PENGARUH BRAND SIGNATURE DAN BRAND FAMILIARITY TERHADAP BRAND ATTITUDE. Jurnal Ilmu Manajemen, 41–50. https://doi.org/10.26740/jim.v11n1.p41-50
Ningsih, T. R. W. S., Mulyati, A., & Yuliana, L. (2023). ANALISA DAMPAK PROMOSI BELOW THE LINE TERHADAP KEPUTUSAN PEMBELIAN SEKTOR ELEKTRIKAL. Jurnal Bina Bangsa Ekonomika, 16(2), 547-556.
Rather, R. A., Rasul, T., Khan, H., & Khan, I. (2024). Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands: Moderating investigation of brand reputation. International Journal of Hospitality Management, 116, 103572. https://doi.org/10.1016/j.ijhm.2023.103572
Reddy, V. S., Shiva, S., Manikantan, S., & Ramakrishna, S. (2024). Pharmacology of caffeine and its effects on the human body. European Journal of Medicinal Chemistry Reports, 10, 100138. https://doi.org/10.1016/j.ejmcr.2024.100138
Saksono, A. S., & Yuliana, L. (2024). An analysis of the Bango Soy Sauce Brand's Reputation and Performance. Jurnal Ekonomi, 13(01), 2093-2103.
Saputri, K. D., Safriyanti, F., & Yuliana, L. (2024). The impact of brand familiarity on brand credibility and perceived quality of brands Marhen. J: an empirical analysis. Jurnal Ekonomi, 13(01), 1884-1892.
Sherlyta, Y., Putri, S. P., & Yuliana, L. (2024). PENGARUH BRAND SIGNATURE TERHADAP BRAND PERFORMANCE. Jurnal Bina Bangsa Ekonomika, 17(1), 303-311.
Soemantri, K. P. (2023). Gastropolitan: A Gastronomic Journey through Jakarta’s Contemporary Food Scene. Gramedia Pustaka Utama.
Utoyo, G. N. P. M., Mustofa, K. A., & Yuliana, L. (2023). KUALITAS PELAYANAN DIFABIS COFFE & TEA TERHADAP KEPUASAN PELANGGAN. Jurnal Cahaya Mandalika ISSN 2721-4796 (online), 4(2), 834-843.
Vézina-Im, L.-A., Turcotte, S., Turcotte, A.-F., Beaulieu, D., Boudreau, F., & Morin, C. (2024). Characterizing sleep in adults with Type 1 and Type 2 diabetes. Sleep Epidemiology, 4, 100078. https://doi.org/10.1016/j.sleepe.2024.100078
Wei, Y., Wen, Y., Huang, X., Ma, P., Wang, L., Pan, Y., Lv, Y., Wang, H., Zhang, L., Wang, K., Yang, X., & Wei, X. (2024). The dawn of intelligent technologies in tea industry. Trends in Food Science & Technology, 144, 104337. https://doi.org/10.1016/j.tifs.2024.104337
Yuliana, L. (2020). Manajemen Rantai Pasok Produksi Rak Piring Aluminium Di Depok (Studi Kasus pada PD. Sumber Jaya Aluminium). JRB-Jurnal Riset Bisnis, 3(2), 97-105.
Yuliana, L. (2022). Analisis Advokasi Merek Terhadap Minat Pembelian. Jurnal Bisnis Terapan, 6(2), 161-170.
Yuliana, L. (2023). PERAN KEY OPINION LEADER TERHADAP KEPUTUSAN PEMBELIAN. Jurnal Bisnis Terapan, 7(2), 169-180.
Yuliana, L., Setiawan, H. A., & Irawan, S. (2023). The Impact of Brand Credibility and Brand Reputation on Brand Performance: An Empirical Analysis. Jurnal Bisnis dan Manajemen, 10(2), 195-204.
Zhao, B. (2023). Tea Polyphenols, Oxidative Stress And Health Effects (In 2 Volumes). World Scientific.
Published
2024-03-27
How to Cite
Hamdani, R., & Yuliana, L. (2024). The Impact of Brand Credibility on The Brand Reputation of Teh Botol Sosro Brand. Journal of Applied Business Administration, 8(1), 110-117. https://doi.org/10.30871/jaba.v8i1.7319
Section
Articles
Copyright (c) 2024 Rezki Hamdani, Lingga Yuliana
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
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