Indonesian Students' Digital Entrepreneurial Intention from The Perspective of Self-Determination Theory

  • Muhamad Ridwan UPN "Veteran" Yogyakarta
  • Ahmad Zaki UPN "Veteran" Yogyakarta
Keywords: digital, entrepreneurial, intention


This study aims to analyze how personal motivational factors in Self-Determination Theory, both intrinsic and extrinsic motivation, influence digital entrepreneurial intentions among Indonesian students. Data was obtained online from 303 students from various Indonesian universities. The PLS-SEM approach to data analysis reveals that intrinsic motivation elements such as enjoyment motivation and challenge motivation positively affect digital entrepreneurial intentions. On the extrinsic motivation factor, only compensation motivation has a positive effect on digital entrepreneurial intentions, while outward motivation does not affect digital entrepreneurial intentions. This finding differs from other research where outward motivation affects digital entrepreneurial intentions. In contrast, the compensation motivation factor does not positively affect digital entrepreneurial intentions.


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How to Cite
Ridwan, M., & Zaki, A. (2023). Indonesian Students’ Digital Entrepreneurial Intention from The Perspective of Self-Determination Theory. Journal of Applied Business Administration, 7(2), 209-218.