ANALISIS POSITIONING PRODUK MJB (MILO JELLY BUBBLE) BERDASARKAN PERSEPSI PELANGGAN (Studi Kasus: Outlet Komplek Tiban Cipta Puri Batam)

  • Geliga Tieland Prodi Administrasi Bisnis Terapan Politeknik Negeri Batam
  • Shinta Wahyu Hati Prodi Administrasi Bisnis Terapan Politeknik Negeri Batam

Abstract

The results of this study indicate that: (1) there is a positive and insignificant relationship with product attribute (X1), proved T-statistic (0.197) smaller than T-table (1.64). (2) there is a positive and significant relationship with product benefit (X2), proved T-statistic (1,768) bigger than T-table (1.64). (3) there is positive and insignificant relationship with product user (X3), proved T-statistic (0,628) smaller than T-table (1.64). (4) there is a positive and significant relationship with competitor (X4), proved T-statistic (1,699) bigger than T-table (1.64). (5) there is a positive and insignificant relationship with product category (X5), proved T-statistic (2.855) smaller than T-table (1.64). (6) there is a positive and insignificant relationship with the price attribute (X6), proved T-statistic (1.996) smaller than T-table (1.64)

Published
2018-01-26
How to Cite
TIELAND, Geliga; HATI, Shinta Wahyu. ANALISIS POSITIONING PRODUK MJB (MILO JELLY BUBBLE) BERDASARKAN PERSEPSI PELANGGAN (Studi Kasus: Outlet Komplek Tiban Cipta Puri Batam). JOURNAL OF APPLIED BUSINESS ADMINISTRATION, [S.l.], v. 1, n. 2, p. 158-168, jan. 2018. ISSN 2548-9909. Available at: <https://jurnal.polibatam.ac.id/index.php/JABA/article/view/624>. Date accessed: 25 may 2018.