The Effect of Communication, Promotion, Employee  Loyalty and Career Development on Employee  Performance at PT Manufacture

Nur Rahmah Andayani; Nur Sya'baniah; Mochamat Farizal Firmasah Zakaria

doi:10.30871/jaemb.v12i1.6272

Authors

Nur Rahmah Andayani Politeknik Negeri Batam
Nur Sya'baniah Politeknik Negeri Batam
Mochamat Farizal Firmasah Zakaria Politeknik Negeri Batam

DOI:

https://doi.org/10.30871/jaemb.v12i1.6272

Keywords:

Communication, promotion, loyalty, career development and employee performance

Abstract

This study aims to determine the effect of communication, promotion, employee loyalty and career development on the performance of PT Manufacture employees. The quantitative method was chosen as the research method because it is concrete and real. The population used is all employees of PT Manufacture, Injection Molding Factory Department, production staff and operators. Saturated samples are used in sampling. To assist in the data analysis process, the multiple linear regression analysis method was chosen in solving existing problems. Furthermore, Software Statistical Product and Service Solution (SPSS) version 26 was chosen to process and help hide hypotheses. The results of this study state that communication, promotion, employee loyalty and career development affect the performance of PT Manufacture employees partially and simultaneously.