Pemetaan dan Analisis Faktor yang Mempengaruhi Persentase Usaha E-Commerce di Indonesia

  • Wahyuni Windasari Universitas Putra Bangsa
  • Tuti Zakiyah Universitas Putra Bangsa
Keywords: E-Commerce, Spatial, GWR


The development of technology and information affects the growth of E-Commerce in Indonesia. As a large E-Commerce market in ASEAN, E-Commerce business in Indonesia is still centered in Java and Sumatra. This show that the development of E-Commerce is still not equally. This research discusses whether there is an influence of spatial or territorial factors on the percentage of E-Commerce businesses in Indonesia. The method used is Geographical Weighted Regression (GWR). The results of the analysis classify 34 provinces in Indonesia into five groups based on a significant model, namely (1) Six provinces in Indonesia are significant for economic growth, (2) Nine provinces are significant for expertise in the ICT sector, (3) Two provinces are significant for expertise in the ICT sector and availability of BTS, (4) Three provinces are significant for expertise in ICT and economic growth, (5) Fourteen provinces in Indonesia are not significant for the predictor variables used in this research.


Download data is not yet available.

Author Biography

Tuti Zakiyah, Universitas Putra Bangsa

Program Studi S1 Manajemen
Fakultas Ekonomi dan Bisnis