Analysis of Perceptions, Ease of Use, and Barriers in The Use of Qris Digital Payment by Conventional Taxi Drivers at Hang Nadim International Airport Batam

Abstract

Digital transformation in payment systems is driving the use of cashless methods such as QRIS (Quick Response Code Indonesian Standard), including in the conventional transportation sector. This study aims to analyze the influence of perceptions, convenience, and barriers on the use of QRIS by conventional taxi drivers at Hang Nadim International Airport in Batam. This study employs a quantitative approach, distributing questionnaires to 161 respondents and analyzing the data using multiple linear regression. The F-test results indicate that all three variables simultaneously have a significant impact on QRIS usage. However, based on the partial t-test, only the convenience variable has a significant individual impact, while perception and barriers do not. These findings indicate that convenience is the dominant factor in driving QRIS usage, while perception and barriers require further attention to enhance the adoption of this technology. This study provides practical implications for transportation managers, the government, and payment service providers to strengthen education, technical support, and supporting infrastructure in the implementation of digital payment systems in the transportation sector.