Pembuatan Website Media Promosi dan Pemasaran Hasil Pengolahan Ikan Pada Kelompok Nelayan Kelurahan Batu Besar, Batam

Abstrak

This community service aims to help fishermen groups manage website content as a medium for promotion and marketing of their fish processing products. Nowadays, with the rapid development of technology and the internet, an online presence is very important to expand market reach and increase revenue. In this activity, we work with fishing groups to develop interesting and informative content for their websites. Our team provides training to fishing group members on website use, effective content writing techniques, and the use of digital tools to increase their visibility. This allows them to produce content that suits the needs and desires of their target audience. It is hoped that the results of this service will provide the skills and knowledge needed to manage their website effectively. By having an attractive and organized website, fishermen groups can promote their fish processing products to a wider market, both at the local and regional levels. Thus, this community service can provide long-term benefits for fishing groups, such as increasing income, diversifying markets, and improving their overall standard of living