Pengembangan UMKM Melalui Sosialisasi dan Penyuluhan Secara Digital untuk Menunjang Keberlangsungan Usaha di Masa Pandemi Covid-19

  • Andi Erna Mulyana Politeknik Negeri Batam
  • Rahmat Hidayat Jurusan Manajemen Bisnis, Politeknik Negeri Batam
  • Nur Rahmah Andayani Jurusan Manajemen Bisnis, Politeknik Negeri Batam
  • Sri Zuliarni Jurusan Manajemen Bisnis, Politeknik Negeri Batam
  • Aditya Wirangga Pratama Jurusan Manajemen Bisnis, Politeknik Negeri Batam
  • Maryani Septiana Jurusan Manajemen Bisnis, Politeknik Negeri Batam
  • Hajan Hidayat Jurusan Manajemen Bisnis, Politeknik Negeri Batam
  • Yulinda Yulinda Jurusan Manajemen Bisnis, Politeknik Negeri Batam
  • Diah Amaliah Jurusan Manajemen Bisnis, Politeknik Negeri Batam
  • Muhammad Ikhlash Jurusan Manajemen Bisnis, Politeknik Negeri Batam
  • Sugeng Riadi Jurusan Manajemen Bisnis, Politeknik Negeri Batam
  • Desi Ratna Sari Jurusan Manajemen Bisnis, Politeknik Negeri Batam
  • Slamet Soebagiyo 1Jurusan Manajemen Bisnis, Politeknik Negeri Batam

Abstract

Micro, Small, and Medium Enterprises (MSMEs) have an important role in the economy of Indonesian society. The existence of MSMEs is very useful in terms of distributing people's income. From this point, it is necessary to carry out training to support the sustainability of MSMEs and help them overcome various problems, from the management aspect to the capital aspect. Especially during the pandemic Covid-19, where many MSMEs are threatened with their survival. For this reason, the purpose of the community service activities that will be carried out with the method of socialization and counseling through the digital system is to provide information and additional knowledge needed by MSMEs. The information and knowledge provided will be packaged in the form of socialization and counseling videos. The results of the activities were the socialization and counseling materials in digital form that could be accessed by MSMEs by utilizing the current information technology.

 

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Published
2021-06-15
How to Cite
Mulyana, A. E., Hidayat, R., Andayani, N., Zuliarni, S., Pratama, A., Septiana, M., Hidayat, H., Yulinda, Y., Amaliah, D., Ikhlash, M., Riadi, S., Sari, D., & Soebagiyo, S. (2021). Pengembangan UMKM Melalui Sosialisasi dan Penyuluhan Secara Digital untuk Menunjang Keberlangsungan Usaha di Masa Pandemi Covid-19. JURNAL PENGABDIAN KEPADA MASYARAKAT (AbdiMas), 3(1), 62-76. https://doi.org/10.30871/abdimas polibatam.v3i1.2685