Pendampingan Optimalisasi Digital pada Social Enterprise di Batam

Abstract

This community service activity aims to enhance the capacity of social enterprise actors in
Batam City through training and mentoring on the use of digital applications. Social enterprise is a form of
enterprise that is not only profit-oriented but also has a social mission to create a positive impact on the
community. Prior to the training, the implementation team conducted interviews and data collection to identify
the level of digital literacy, technology needs, and challenges faced by the social enterprise actors. The data
collection results showed that most social enterprise actors have high motivation to develop but are still limited
in their mastery of digital technology and online marketing. The digital application training activities, carried
out by lecturers and students of the Batam State Polytechnic, were then focused on the use of Microsoft Excel
and Canva digital applications. These two applications were chosen based on the priority needs of the Social
Enterprises, which are expected to assist in financial management, promotion, and increasing the operational
efficiency of their social businesses. Through this training, social enterprise actors are expected to be able to
optimize digital technology to expand the social and economic impact of their businesses. This activity is a
strategic step in driving digital transformation based on community empowerment.