AL HAMID, Bahar; WIRADINATA, Trianggoro. RFM-Based Customer Segmentation Using K-Means Clustering for Marketing Strategy Optimization at Queen Audio . Journal of Applied Informatics and Computing, [S. l.], v. 10, n. 2, p. 1828–1833, 2026. DOI: 10.30871/jaic.v10i2.12302. Disponível em: https://jurnal.polibatam.ac.id/index.php/JAIC/article/view/12302. Acesso em: 14 sep. 2026.