Journal of Applied Business Administration https://jurnal.polibatam.ac.id/index.php/JABA <p>Journal of Applied Business Administration (JABA) published since July 2017 by the&nbsp;Pusat P2M Politeknik Negeri Batam. JABA is a business journal with a focus on practical applications, which aims to bridge the gap between research and practice by evaluating and reporting on new research to help readers identify and understand significant trends in their fields.&nbsp;</p> <p>JABA encourages contributing academicians and researchers to address a variety of concerns relating to all areas of business and also encourages students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles offer valuable insight into matters of broad intellectual and practical concern to academicians and business professionals.</p> <p>JABA is published twice a year, in March and September, and the electronic PDF version is accessible on the internet free of charge. All interested contributors are encouraged to submit their work for consideration, and the e-ISSN is <a href="https://issn.brin.go.id/terbit/detail/1481186452" target="_blank" rel="noopener">2548-9909</a>.&nbsp;JABA has been accredited by the National Journal Accreditation (ARJUNA) Managed by the Ministry of Education, Culture, Research, and Technology (Kemendikbudristek), according to the Decree No.&nbsp;<a href="https://polbat-my.sharepoint.com/personal/jaba_polibatam_ac_id/_layouts/15/onedrive.aspx?id=%2Fpersonal%2Fjaba_polibatam_ac_id%2FDocuments%2FHasil%20Akreditasi%20SINTA%202022%2FHasil_Akreditasi_Jurnal_Ilmiah_Periode_III_Tahun_20226%20%283%29.pdf&amp;parent=%2Fpersonal%2Fjaba_polibatam_ac_id%2FDocuments%2FHasil%20Akreditasi%20SINTA%202022&amp;ga=1">0041/E5.3/HM.01.00/2023</a></p> en-US [email protected] (Editor JABA) [email protected] (Muhammad Ikhlash) Fri, 22 Mar 2024 00:00:00 +0000 OJS 3.1.1.1 http://blogs.law.harvard.edu/tech/rss 60 The Influence of Organizational Citizenship Behavior (OCB) and Organizational Commitment on Employee Performance in the Representative Office of BKKBN of Bangka Belitung Islands Province https://jurnal.polibatam.ac.id/index.php/JABA/article/view/7322 <p style="text-align: justify;">In the dynamic landscape of modern organizations, the endeavor to enhance employee performance continues to be a primary focus for managers and leaders, while is an increasing acknowledgment of the significance of intangible factors such as Organizational Citizenship Behavior (OCB) and Organizational Commitment in influencing employee performance. Therefore, this study aims to investigate and assess the impact of OCB and organizational commitment on employee performance within the Representative Office of BKKBN of Bangka Belitung Islands Province. Employing a quantitative methodology and utilizing questionnaires as data collection tools, the research utilized a saturated sampling method, encompassing all employees as the study's sample, comprising a total of 104 respondents. The investigation employed multiple linear regression analysis to examine the influence of OCB and organizational commitment on employee performance. The findings suggest that both OCB and organizational commitment exert a positive and statistically significant impact on employee performance, whether considered independently or concurrently. The findings of this study offer insights into factors influencing employee performance and offer practical recommendations for management to enhance OCB and organizational commitment, thereby improving overall employee performance.</p> Mika Triana, Hamsani Hamsani, Joko Rizkie Widokarti ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 https://jurnal.polibatam.ac.id/index.php/JABA/article/view/7322 Fri, 22 Mar 2024 07:50:47 +0000 Driving Millennial Satisfaction in L-Commerce: Perceived Price Advantage, Real-Time Interactivity, and Perceived Visibility as Key Factors https://jurnal.polibatam.ac.id/index.php/JABA/article/view/7325 <p>The advent of Live-Commerce has spurred changes in consumer shopping preferences. Millennials play a pivotal role in current consumer trends, being highly digitally active and predominant users across various online platforms. The objective of this study is to investigate how three dimensions of Live-Commerce including perceived price advantage, real-time interactivity, and perceived visibility affect millennial satisfaction in the context of online shopping within Live-Commerce platforms. Employing a quantitative approach, this study utilizes multiple linear regression analysis to identify factors influencing millennial consumer satisfaction. The findings reveal that perceived price advantage, real-time interactivity, and perceived visibility partially and significantly impact millennial satisfaction in live commerce, with perceived price advantage emerging as the most dominant factor. The findings of this study provide both theoretical insights and practical implications for advancing Live-Commerce enterprises within the province of Bangka Belitung Islands.</p> Tomi Sah ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 https://jurnal.polibatam.ac.id/index.php/JABA/article/view/7325 Fri, 22 Mar 2024 09:01:07 +0000 Determinants of Micro Social Media Influencers (Micro SMIs) Existence Attributes in Pekanbaru City   https://jurnal.polibatam.ac.id/index.php/JABA/article/view/7351 <p><strong>Abstract</strong></p> <p>This article aims to analyze determination of existence attributes of Micro Social Media Influencers (Micro SMIs) and find the highest contribution value in existence attributes. This study focused on respondents aged between 18-34 years who were followers of Instagram @mahasiswa_universitasriau (MUR) accounts and used as a reference. There are 5 variables used in existence attributes of Micro SMIs, Such as Content, Expertise, Attractiveness, credibility, and Trustworthiness. The biggest cross loading values for each variable is perception of usefulness, communication skills, empathy, popularity, trusted followers. The lowest cross loading value of each variable is the frequency of posts, experience, background similarity, close to followers, and honest.</p> Sri Wahyuni Wildah, Lailan Tawila Berampu ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 https://jurnal.polibatam.ac.id/index.php/JABA/article/view/7351 Fri, 22 Mar 2024 00:00:00 +0000 Unlocking Efficiency: A Holistic Examination of Freight Forwarder Evaluation through Analytical Hierarchy Process (AHP) at PT XYZ https://jurnal.polibatam.ac.id/index.php/JABA/article/view/6497 <p style="text-align: justify;">This study undertakes an evaluation of five freight forwarders in PT XYZ with the objective of mitigating customer complaints pertaining to delivery delays, incorrect deliveries, and damaged goods during transit. Employing the Vendor Performance Indicator (VPI) criteria framework, comprising quality, cost, delivery, flexibility, and responsiveness, alongside the Analytical Hierarchy Process (AHP) method, data was collected through questionnaires distributed to three stakeholders within the customs and transportation department. The analysis identifies responsiveness as the most critical criterion, followed by delivery accuracy and cost considerations. Within these criteria, the ability to respond to customer demands, accuracy of material delivery, and shipping costs are delineated as the most influential sub-criteria. Forwarder MD is identified as the top performer, with forwarder CV and forwarder BI following closely. The findings reveal that forwarder MD emerges as the optimal long-term partner for PT XYZ. These findings offer actionable insights and a clear recommendation for PT XYZ or other companies facing similar challenges in selecting the most suitable freight forwarder thus can empower them to make strategic decisions, ultimately driving improvements in service delivery, customer satisfaction, and operational effectiveness on their business.</p> Sania Aggasi, Mutia Ulfah ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 https://jurnal.polibatam.ac.id/index.php/JABA/article/view/6497 Tue, 26 Mar 2024 00:00:00 +0000 The Influence of Facilities, Service Quality and Price Perceptions on Trans Batam Bus Passenger Satisfaction https://jurnal.polibatam.ac.id/index.php/JABA/article/view/6704 <p style="text-align: justify;">Transportation is something that is very close and cannot be separated in today's life. Facilities are elements related to the level of satisfaction of service users. The availability of adequate facilities encourages passengers to feel satisfaction with the company's performance. The research uses quantitative analysis methods. The aim of this research is to determine the significant influence of facilities, service quality and price perceptions partially and simultaneously on Trans Batam user satisfaction. This research found that partially facilities (X1), service quality (X2) and price perception (X3) had a significant influence on passenger satisfaction (Y). From the test results, the calculated F value is 155,889 with the F table being 2.65 so that the calculated F value &gt; F table or 155,889 &gt; 2.65 and the significant level is 0.000 &lt; 0.05, so H4 is accepted, it can be concluded that simultaneously the facility variables (X1), service quality (X2) and price perception (X3) simultaneously influence Trans Batam Bus passenger satisfaction.</p> Fandy Bestario Harlan, Fuad Arif Rahman, Josua Partogi Tua Haholongan Gultom ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 https://jurnal.polibatam.ac.id/index.php/JABA/article/view/6704 Wed, 27 Mar 2024 04:20:16 +0000 The Impact of Service Quality in Digital Banking Wokee and Customer Experience on Customer Satisfaction: A Study of Bank Bukopin Batam https://jurnal.polibatam.ac.id/index.php/JABA/article/view/7042 <p>Wokee is a fintech application that was established in 2017. Nevertheless, company entities persistently pursue innovation and expansion by incorporating features and advantages that can be fully utilised by KB Bukopin customers. The public's need for convenient financial services and the gradual shift of transactions to the digital domain have given rise to several financial enterprises that are actively expanding their digital operations. This study investigates the operations and activities of PT Bank Bukopin KCU Nagoya Branch. The research utilised a national sample of approximately 100 respondents, obtained through the WOKE survey. The researchers utilised data processing software tools, specifically SPSS Version 25. The research findings demonstrated a direct and substantial impact of service quality on consumer satisfaction. The customer experience has a substantial impact on consumer satisfaction. The quality of service and customer experience have a simultaneous impact on customer satisfaction at Bank Bukopin KCU Nagoya Batam branch.</p> Delviranti Syahfitri, Eddo Nanda Oktarici ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 https://jurnal.polibatam.ac.id/index.php/JABA/article/view/7042 Tue, 26 Mar 2024 00:00:00 +0000 Supply Chain Digitalization Strategy for Coconut Shell Charcoal to Reduce the Risk of Loss in International Trade https://jurnal.polibatam.ac.id/index.php/JABA/article/view/7044 <p>International business involves trade activities conducted between countries. To ensure the production of the best products, a company must have effective supply chain management. Digitalization is being widely adopted as a solution to address the challenges in international trade, keeping pace with technological advancements. This research aims to analyze the financial risks arising from the effectiveness of supply chain management in a company that produces coconut shell charcoal, utilizing digitalization. The research methodology includes a literature review, drawing data from various expert sources and readings. The findings of this research identify the challenges faced by coconut shell charcoal companies in their international supply chains and propose digitalization strategies to minimize financial risks. The results demonstrate that leveraging digital technology can enhance operational efficiency, reduce logistical barriers, and improve responsiveness to market demands. Implementing digitalization strategies offers significant benefits by enhancing overall company performance and customer satisfaction levels.</p> Stephanie Audrey Rahardjo, Nafisah Rahmadani Harahap, Jessica Olifia ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 https://jurnal.polibatam.ac.id/index.php/JABA/article/view/7044 Tue, 26 Mar 2024 00:00:00 +0000 The Art of Selling: Examining the Visual Aesthetic, Storytelling, and Impulsive Buying Decisions https://jurnal.polibatam.ac.id/index.php/JABA/article/view/7315 <p>This research examined the visual aesthetic, storytelling, and impulsive buying decisions of home décor products on Instagram. This research uses quantitative analysis with statistical tests. Data analysis using the Structural Equation Modeling (SEM) approach is a statistical method used to test cause-and-effect relationships between variables in a model. The statistical tool used is SmartPLS; it provides various statistics to evaluate model fit. The sample size was conducted on 100 Indonesian Instagram user accounts who had at least once purchased a product after viewing Instagram content related to home decoration using the link linked to the Instagram account. The results of studies presented that visual aesthetics have a significant influence on impulse buying behavior. In contrast, storytelling does not have a similar impact. Attractive visual aesthetics can increase consumers' tendency to make impulse purchases. On the other hand, a second study suggests that while storytelling may be compelling in building emotional connections with consumers, its lack of ability to create sufficient positive impressions may not be enough to encourage impulse buying.</p> Pristiana Widyastuti ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 https://jurnal.polibatam.ac.id/index.php/JABA/article/view/7315 Wed, 27 Mar 2024 00:00:00 +0000 Integration and Evaluation of Corporate Social Responsibility (CSR) In Business Management https://jurnal.polibatam.ac.id/index.php/JABA/article/view/7316 <p>Corporate social responsibility (CSR) is a moral endeavor that a business or organization does for the benefit of its stakeholders in order to enhance the company's reputation for contributing to the improvement of the quality of life and the environment. Objectives Achieving sustainable economic operations is directly tied to corporate social responsibility. The author used a qualitative methodology to analyze publications on CSR concerns and their life cycle in order to trace CSR. According to the investigation's findings, Indonesia implements CSR at a comparatively low rate when compared to other Asian nations. There are few CSR activities, but they frequently involve the exploitation of workers (poor pay, mistreatment), the environment (pollution, deforestation), and human rights. Although charity or philanthropic activities were a regular practice, CSR was a foreign idea for Indonesian businesses, which may have contributed to the poor penetration of CSR in Indonesia during the 1990s and early 2000s. In order to avoid losing credibility as a reaction to current challenges (2024 until the following year), CSR must be a top priority in company communications.</p> <p>&nbsp;</p> Abd. Rasyid Syamsuri, Abd Halim, Muhammad Ikhlash ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 https://jurnal.polibatam.ac.id/index.php/JABA/article/view/7316 Wed, 27 Mar 2024 04:46:23 +0000 The Impact of Brand Credibility on The Brand Reputation of Teh Botol Sosro Brand https://jurnal.polibatam.ac.id/index.php/JABA/article/view/7319 <p>The focus of this study is to examine how brand credibility affects brand reputation using Teh Botol Sosro as a case study. Methods of quantitative description are used in this study. The research employed purposive sampling, whereby the participants were selected based on their knowledge of and past purchases of Teh Botol Sosro products, which were to be made between July 2023 and March 2024. In all, one hundred respondents took part in this study. Version 3.3.9 of the Smart PLS analysis program is used to process partial least squares, which are employed in data analysis in research. Respondents were given a Google Form questionnaire with a scale from 1 to 4 that included the options for strongly disagree, disagree, agree, and highly agree. The study's findings indicate that brand reputation is influenced by brand credibility.</p> Rezki Hamdani, Lingga Yuliana ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 https://jurnal.polibatam.ac.id/index.php/JABA/article/view/7319 Wed, 27 Mar 2024 05:00:27 +0000 Implementation Of Job Analysis In Collega Group https://jurnal.polibatam.ac.id/index.php/JABA/article/view/7341 <p>This research aims to conduct a job analysis at Collega Group to understand the duties and responsibilities of each job by compiling a standardized job description and job specification document. job analysis is carried out using a combined method, namely the questionnaire method and the interview method used to collect primary data, which is then analyzed using the Miles and Huberman model by reducing data, presenting data and drawing conclusions/verification. The results of this job analysis process are 39 job description documents and job specifications that can be used as a basis for recruitment, training, and evaluation of employees in the future, with the hope of increasing efficiency in human resource management and quality of service to consumers at Collega Group. Despite limitations in data collection, this research makes a significant contribution in strengthening the company's human resource management.</p> Yolanda Oktavia, Healthy Nirmalasari ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 https://jurnal.polibatam.ac.id/index.php/JABA/article/view/7341 Wed, 27 Mar 2024 05:57:28 +0000 The Moderating Effect of Firm Size on Determinant Factor of Firm Value of IDX F&B‘s Subsector https://jurnal.polibatam.ac.id/index.php/JABA/article/view/7383 <p>Research early finding show us that Food &amp; beverages’s (F&amp;B) industry facing the competion to maintain the sustainability amidst tight competition in various economy sector. This requires companies in F&amp;B trying to be seen as companies that are worthy of investment for potensial investors, one of which is by increasing the value of the company. This research aims to examine the influence of Earning Per Share (EPS) &amp; Debt to Equity Ratio (DER) on Firm Value with Firm Size as a Moderating Variable (Study of Food &amp; Beverages Subsector Companies Listed in BEI 2017-2021). The observation emiten in this study were companies listed on F&amp;B subsector of the Indonesia Stock Exchange from 2017 to 2021, with a total of 32 of total 72 companies by purphosive sampling method that contains of 160 Financial Statement. This research uses Structural Equation Modeling-Partial Least Square (SEM-PLS) to analyze the data, show that EPS and DER has a positive and significant effect on Firm value, but Firm size is unable to moderate either relationship between EPS and DER to Firm Value.</p> Rahmat Junaidi, Maha Martabar Mangatas Lumbanraja, Lailan Tawila Berampu, Sukri Firmansyah ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 https://jurnal.polibatam.ac.id/index.php/JABA/article/view/7383 Fri, 29 Mar 2024 04:30:54 +0000 Evaluation of Recording and Bookkeeping Applications in MSMEs Using the System Usability Scale Method https://jurnal.polibatam.ac.id/index.php/JABA/article/view/7384 <p style="font-weight: 400;">This study employs a descriptive qualitative approach to evaluate the usability of the Bizpos application, developed by the Business Management Department of Batam State Polytechnic to address the technological needs of Micro, Small, and Medium Enterprises (MSMEs). Conducted as part of the Project Based Learning (PBL) program from November 2022 to June 2023, the research targeted active Bizpos users from micro and small businesses in Batam City. Data collection involved a survey technique utilizing the System Usability Scale (SUS) instrument, supplemented with suggestion items, with 10 selected respondents. Analysis was carried out descriptively, aided by descriptive and narrative techniques. Findings indicate proficient application utilization among respondents, with average scores exceeding 3 for each statement. The Bizpos application attained an "acceptable" rating on the "B" grade scale, with a final rating of 82.25, denoting "excellent" usability. These results underscore the Bizpos application's effectiveness in addressing MSMEs' technological requirements and highlight avenues for refinement and broader deployment.</p> Ria Anggraini, Arga Fawwaz Herdianto, Qori Afifah Nur Awaliya, Citra Dewi, Arif Darmawan ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 https://jurnal.polibatam.ac.id/index.php/JABA/article/view/7384 Fri, 29 Mar 2024 04:40:08 +0000 The Effect of Relational Marketing on Customer Loyalty Through Satisfaction and Trust of Islamic Bank Savings Customers in Klaten City https://jurnal.polibatam.ac.id/index.php/JABA/article/view/7434 <p>This study aims to analyze the effect of relational marketing on customer loyalty through satisfaction and trust in Islamic bank savings in Klaten city. This research method is quantitative. The data source of this research is primary data. The data collection method used in this research is by distributing questionnaires. The population of this study is a company that carries out business activities based on sharia principles or Islamic law. With a sample size of 132 respondents based on Malhorta's calculation.&nbsp; After the data is collected, it is analyzed using SmartPLS4.0 software. The results that can be revealed in this study are Relational Marketing has no significant effect on Customer Loyalty, Relational Marketing has a significant positive effect on Customer Satisfaction, Relational Marketing has a positive and significant effect on Customer Trust, Customer Satisfaction has no effect on Customer Loyalty, Customer Trust has a positive and significant effect on Customer Loyalty, Customer Satisfaction does not mediate the relationship between the effect of Relational Marketing on Customer Loyalty, Customer Trust mediates the relationship between the effect of Relational Marketing on Customer Loyalty.</p> Belda Kumaratih Kusuma Herning, Muhammad Sholahudin ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 https://jurnal.polibatam.ac.id/index.php/JABA/article/view/7434 Mon, 01 Apr 2024 05:29:10 +0000 The Role of Compliance Audit on Work Instructions at PT Bintan Bersatu Apparel https://jurnal.polibatam.ac.id/index.php/JABA/article/view/6621 <p>This research examines the role of compliance audits on work instructions at PT Bintan Bersatu Apparel, with a focus on employee understanding of compliance and factors influencing its effectiveness. The research method used a qualitative approach, involving informants such as internal staff auditors, Assistant Manager Pre- production, and department leaders. In this study, it was found that the level of employee compliance with work instructions at PT Bintan Bersatu Apparel varies and is influenced by several factors, including employee understanding, management support, and the clarity of Standard Operating Procedures (SOPs). The results of compliance audits play a crucial role in influencing the implementation of work instructions by identifying discrepancies and initiating necessary corrective actions. Factors such as knowledge, motivation, attitude, experience, internal auditor training, supervision, and the availability of clear SOPs also impact the effectiveness of compliance audits. Therefore, the recommendations put forth involve concrete steps, including improving employee understanding through structured training, active management support in monitoring and enforcing compliance, and refining SOPs to ensure clarity. Additionally, the importance of developing internal auditors, rigorous supervision, periodic evaluations of employee compliance, and providing constructive feedback are emphasized. By implementing these recommendations comprehensively, PT Bintan Bersatu Apparel can ensure optimal quality, productivity, and operational safety within their company.</p> Callen Back Pandiangan, Mukhlis Mukhlis, Adi Irawan Setiyanto, Sony Priyartso ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 https://jurnal.polibatam.ac.id/index.php/JABA/article/view/6621 Mon, 01 Apr 2024 00:00:00 +0000 Achieving Organizational Success: How Organizational Citizenship Behavior Enhances Employee Performance? https://jurnal.polibatam.ac.id/index.php/JABA/article/view/7443 <p>Achieving organizational success poses a primary challenge for leaders, wherein a focus on employee performance becomes pivotal in enhancing productivity and competitiveness. This study aims to explore the relationship between organizational citizenship behavior (OCB) and employee performance in the context of attaining organizational success. The research methodology employed is a quantitative approach with data collection conducted through questionnaires. In this research, the researcher utilizes simple linear regression analysis and t-tests to determine the extent of OCB's influence on employee performance. The findings indicate that OCB significantly and positively impacts employee performance, whereby each increase in OCB behavior by 1 point leads to a 0.516 increase in employee performance. However, the study's short duration and limited scope serve as constraints. Nevertheless, this research contributes theoretically and practically to organizational management in managing factors influencing employee performance.</p> Dinar Purwati, Tomi Sah ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 https://jurnal.polibatam.ac.id/index.php/JABA/article/view/7443 Sun, 31 Mar 2024 00:00:00 +0000