Journal of Applied Business Administration

Analysis of the Effect of Digital Marketing on Brand Advocacy with Perceived Service Quality and Customer Engagement as Intervening Variables at Fridaytigasports

2024-10-01T04:46:30+00:00

The purpose of this study is to analyze the effect of Digital Marketing on Brand Advocacy with Perceived Service Quality and Customer Engagement as intervening variables. Data analysis techniques include path analysis quantitative methods using questionnaires distributed to 100 respondents using certain criteria, with a purposive sampling technique. The results of this study are digital marketing has a positive effect on brand advocacy, digital marketing has a positive effect on perceived service quality, digital marketing has a positive effect on customer engagement, perceived service quality has a positive effect on brand advocacy, customer engagement has a positive effect on brand advocacy, Digital Marketing has an influence Brand Advocacy through Perceived Service Quality as an Intervening variable and Digital Marketing influences Brand Advocacy through Customer Engagement as an Intervening Variable

Consumer Preferences on Halal Supply Chain Implementation in Food and Beverage Franchise Firms in Mataram City

2024-10-01T04:57:47+00:00

This study aims to determine consumer preferences for the implementation of halal supply chains in food and beverage franchise firms in Mataram City. Customer preference theory is measured using the hierarchy of effect model. The object of research is the society of Mataram City. The research method uses multiple linear regression analysis and partial test (t-test) to answer the research hypothesis. The sampling technique used was purposive sampling method with a total of 384 respondents determined based on the Krejcie and Morgan table. Research data management was carried out using IBM SPSS 25. Data collection was carried out using an online questionnaire. The results of this study reveal that the variables of customer awareness, customer liking, customer preference have a significant effect on the implementation of halal supply chains in food and beverage franchise companies. Meanwhile, customer purchase has an effect but not significant halal supply chain implementation in food and beverage franchise companies. Meanwhile, customer knowledge and customer conviction / intention to buy have no effect on the implementation of the HSCM in food and beverage franchise firms. The results of this study will be useful for food and beverage franchise companies, knowledge for readers and can be a source of information and reference for further research.

The Influence of Internal/Rolling Mutations and Job Satisfaction on Employee Performance in Batam Prime Customs and Excise Office Type B

2024-10-01T12:40:00+00:00

The objective of this research is to investigate the impact of job rotation on staff performance, the influence of job satisfaction on employee performance, and whether there is a combined influence of job satisfaction and rotation on performance within the Batam Customs and Tax Chief Office Type B. This research employs a quantitative approach utilizing SPSS version 20 and the multiple linear regression analysis method for hypothesis testing. The sampling technique applied in this research is convenience sampling, and the sample size was determined using the Yamane formula. Out of a total population of 368 employees, 192 were selected as respondents for the research. Data collection was conducted through the distribution of questionnaires using Google Forms, as well as through interviews and documentation. According to the research, there is no statistically significant relationship between the rotation variable and employee performance. Staff performance is significantly influenced by job satisfaction. Additionally, both internal mutation/rolling and job satisfaction have an impact on officer performance.

The Impact of Word of Mouth, Store Atmosphere, Service Quality and Customer Satisfaction on Purchase Decisions in Global Store South Labuhanbatu District Mobile Phone

2024-10-01T11:28:25+00:00

The purpose of this study is to examine how customer satisfaction, service quality, word-of-mouth, and store atmosphere affect consumers' decisions to buy at the Global Cell Phone Store in South Labuhanbatu Regency. The research employed observation, documentation, and Likert scale questionnaires as data gathering methods. Customers of the Global Mobile Shop in South Labuhanbatu Regency made up the study's population. There were 110 customer samples in all in this study. Multiple linear regression, assessed using partial (t), simultaneous (F), and coefficient of determination tests, is the analytical tool employed in this study. At the Global Mobile Shop in South Labuhanbatu Regency, partial and concurrent research results demonstrate that customer contentment, shop atmosphere, word-of-mouth, and service quality have a favorable and significant impact on purchase decisions.

Determinants of Students' Interest in Pursuing a Career: The Role of Financial Rewards as a Moderating Variable

2024-10-01T12:35:29+00:00

Public accountants are very important to increase the credibility and transparency of financial information. This study was conducted to analyze the impact of professional recognition and labor market considerations on student interest in a career as an accountant with financial rewards as moderation. The population of this study amounted to 220 active accounting students class of 2021 at Halu Oleo University. Using purposive sampling technique, obtained 205 people as research samples. The results of the analysis found that professional recognition and labor market considerations affect students' interest in a career as an accountant. As a moderator, financial rewards can strengthen the influence of professional recognition and labor market considerations on student interest in a career as an accountant.

Investment Decisions in Business Strategy: The Role of Leverage, Sales Growth, Liquidity, Profitability, and Cash Flow

2024-10-01T12:59:12+00:00

The purpose of this study is to ascertain how investment decisions in technology businesses listed on the Indonesia Stock Exchange are influenced by factors such as leverage, cash flow, profitability, sales growth, and liquidity. By gathering annual reports and financial report data, this study was carried out on technology companies listed on the Indonesia Stock Exchange (BEI). The population of this research is 44 technology sector companies listed on the IDX. The sample was determined using the Purposive Sampling method using criteria. There are six companies that meet the criteria, and this research was conducted for five years, so there is a total of 30 data in this research. The type of data used is quantitative data in the form of financial reports and annual reports of technology sector companies listed on the IDX for the 2018-2022 period, which is secondary data from this research. The data analysis method used in this research is a quantitative descriptive analysis method with Multiple Linear Regression analysis using the SPSS ( Statistical Package for the Social Sciences) statistical tool. The findings of this research are that leverage influences investment decisions . The sales growth variable has a positive effect on investment decisions . The liquidity variable has a positive effect on investment decisions with value significant of 0.041 . Meanwhile, the profitability and cash flow variables partially have no effect on investment decisions, with significance values of 0.112 and 0.113 respectively .

Determinants of Partner Work Productivity at The Central Statistics Agency of Labuhanbatu District

2024-10-01T13:08:08+00:00

Organizations that pay attention to work productivity are organizations that in human resources have succeeded in making good use of all the capabilities of their human resources effectively and efficiently. The purpose of this study is to prove the effect of Recruitment and Selection and Human Resources Quality on Work Productivity of increasingly dynamic organizations. The number of samples is 100 samples. The data collection technique was carried out by providing a list of questions or questionnaires online google form with sampling techniques that qualified this research was purposive sampling with SmartPLS data analysis. The results of the research hypothesis test that Recruitment and Selection do not affect Work Productivity both positively and significantly. Other test results of HR Quality variables have a decent significance on Work Productivity. Finally, this study succeeded in providing information that between Recruitment and Selection with HR Quality has a very strong correlation

Evaluating the Impact of Customer Service Quality on Customer Satisfaction at XYZ Company

2024-10-01T13:20:34+00:00

This study examines the impact of service quality on customer satisfaction at XYZ Company, with a specific focus on the role of customer service. Using quantitative methods, the study sampled 100 respondents. The research involved testing the validity and reliability of questionnaire instruments, and data analysis included multiple linear regression, t-tests, and F-tests. The findings reveal that, overall, service quality significantly affects customer satisfaction. Specifically, reliability, responsiveness, assurance, and tangibles have a significant impact, while empathy does not. This research contributes valuable insights for developing marketing and service management strategies to enhance customer satisfaction and offers data-driven guidance for gaining a competitive edge.

The Impact of Brand Hate and Negative E-WOM on Non Purchase Intention (Case Study on American Food)

2024-10-01T13:38:31+00:00

The purpose of this study is to examine how brand hate and negative electronic word-of-mouth affect consumers' intentions not to buy. This study focuses on a particular category of food product from the American brand McDonald's (McD). In this study, which included 123 respondents from Jabodetabek, the methodology was quantitative. Responses have to be both male and female, between the ages of 17 and 55, and have to be up to date on the terms of Israel's and Palestine's conflict. By using Google Form as a intermediate platform to distribute questionnaires, the data source uses primary data. Leveraging the SmartPLS version 4.1.0.0 tool, the partial least squares data analysis technique is used. The first finding of the study is that brand hate significantly and favorably affects consumers' intentions not to buy. Second, non-purchase intention is positively and significantly impacted by negative electronic word-of-mouth.

The Influence Of Customer Experience And Product Quality On Customer Satisfaction Through Buying Decisions For Eiger Outdoor Gear Products In Pekanbaru City

2024-10-01T14:08:33+00:00

This study was conducted with the aim of knowing the effect of Customer Experience and Product Quality on Customer Satisfaction through Buying Decisions in the Pekanbaru city community. The population in this study were the people of Pekanbaru city who had shopped at Eierg products in Pekanbaru City. Sampling in this study was carried out using the purposive sampling technique, so the number of samples in this study was 135 respondents. The data analysis method of this study uses the Structural Equation Modeling - Partial Least Square (SEM-PLS) analysis method with SmartPLS software version 4.1.0.2. The results showed a positive and significant influence between customer experience and Buying Decisions. There is a positive and significant influence between Product Quality and Buying Decisions. There is a positive and significant influence between Buying Decisions and Customer Satisfaction. There is a positive and significant influence between customer experience and Customer Satisfaction through Buying Decisions. There is a positive and significant influence of social media marketing on consumer satisfaction through Buying Decisions.

The Influence of Job Satisfaction on Work Motivation of Workers in Coal Mining Companies

2024-10-02T04:35:05+00:00

This research examines the impact of job satisfaction on employee motivation in coal mining companies. Satisfied employees tend to be more motivated, which in turn can improve company performance. Factors such as recognition for performance, career development, and intrinsic satisfaction with work play an important role in employee motivation. This research aims to provide insight into the relationship between work motivation, employee satisfaction, and operational performance in the mining industry. This research investigates factors that influence employee engagement at work, including career development, pay and benefits, social needs, and work motivation. Using a quantitative approach and survey methods, this research hypothesizes that job satisfaction influences work motivation. By utilizing survey methods with questionnaires and interviews, quantitative data was collected from field workers in the mining sector. Statistical methods are used to analyze data and test the influence between research variables. References include theories of motivation and job satisfaction, as well as related research in the mining industry. This research utilizes a quantitative approach and survey method by distributing questionnaires to 83 field workers at PT AI. The research hypothesizes that job satisfaction influences work motivation. This study employs validity tests, reliability tests, simple linear regression analysis, correlation coefficient, coefficient of determination, and t-tests. The results of this study indicate that there is a significant influence of job satisfaction on work motivation among mining workers at PT AI.

Improving Port Performance and Modeling Its Impact Using BPM and BPMN Simulation: A Case Study of Batu Ampar Port

2024-10-02T04:55:12+00:00

This research discusses the cargo terminal at Batu Ampar Batam port. The root cause of the low performance is that the flow of data and information, both internal and external, has not been well systemed. This research helps improve the cargo terminal business processes, especially those related to its dwelling time performance. Business process improvement is carried out by combining BPM methods in the form of streamlining and benchmarking processes and referring to regulations related to the implementation of Inaportnet at ports. In addition, the results of the improvement were also tested for their impact with the simulation method using the BPMN simulation tool, Visual Paradigm. The results of this study indicate that improving business processes with streamlining and benchmarking methods that refer to the application of Inaportnet, can reduce the dwelling time performance of the Batu Ampar Batam port cargo terminal.

An Evaluation of Determinants Influencing Employee Adherence to Personal Protective Equipment (PPE) Usage in Mitigating Occupational Accident Risks within a Manufacturing Firm in Batam

2024-10-02T05:13:01+00:00

This study aims to examine the factors influencing employee adherence to the use of Personal Protective Equipment (PPE) within a private manufacturing company in Batam. The study population consists of all production department employees at the company, totaling 87 respondents. A quantitative research design was employed, utilizing a cross-sectional approach and correlation analysis. The relationship between independent variables—age, tenure, knowledge, availability of PPE, and HSE supervision—and the dependent variable of PPE compliance was assessed using the chi-square test in SPSS 24. The findings indicate that age, tenure, PPE availability, and HSE supervision do not significantly influence or correlate with employee PPE compliance. In contrast, the knowledge variable demonstrates a significant influence on PPE compliance among employees.

Pricing Strategy of Sudut Pajak Website Service at Politeknik Negeri Batam

2024-10-02T09:59:45+00:00

This research aims to explore the pricing strategies for tax services offered on the Sudut Pajak website at Politeknik Negeri Batam. The study combines the aspects of the SBIFT model—Scope, Base, Influence, Formula, and Temporal Right—along with qualitative research methods and website content analysis to assess the way service providers organize their pricing. The results show that tax service providers largely employ packaged services as a means of luring customers, and that cost-based pricing functions as a fundamental instrument for making decisions. The report also notes the application of per-unit pricing based on service volume, open pricelists for efficient pricing communication, and subscription models for defining client usage windows and improving revenue stability. These insights contribute to the understanding of how tax service providers can implement effective pricing strategies to improve service delivery, foster customer loyalty, and ensure profitability. The study encourages further exploration of pricing models in the context of tax services to refine approaches and enhance service effectiveness.

Improving Employee Performance: An Intervening Model of Organizational Culture on the Influence of Servant Leadership and Employee Engagement

2024-10-03T11:11:52+00:00

This study investigates the enhancement of employee performance by utilizing an intervening model of organizational culture to examine the effects of servant leadership and employee engagement. Data were collected using a questionnaire from a sample of 41 respondents. Structural equation modeling (SEM) with the partial least squares (PLS) method was employed for data analysis. The analysis included testing both the measurement model (Outer Model) and the structural model (Inner Model). The aim was to assess whether employee performance can be improved through the impact of servant leadership and employee engagement, mediated by organizational culture. The results reveal that servant leadership and employee engagement have a positive and significant effect on organizational culture. Additionally, organizational culture positively and significantly affects employee performance. Servant leadership and employee engagement also directly influence employee performance. Furthermore, servant leadership and employee engagement exert an indirect effect on employee performance through organizational culture.

Effects of Perceived Ease of Use, Security, Perceived Usefulness, and Trust on the Use of E-Wallet "DANA" on ZXY Polytechnic Students

2024-10-03T11:26:45+00:00

Nowadays, technological developments have an impact on business transactions, including payment systems. One of the tangible proofs of the technological development of this digital payment system is a digital wallet or e-wallet. This study aims to determine, test, and identify the extent to which the variables perceived ease of use, security, perceived usefulness, and trust have an influence on ZXY Polytechnic students in using the DANA e-wallet. This study uses a quantitative approach with the number of samples taken as many as 96 respondents and the population comes from ZXY Polytechnic students who are determined by nonprobability sampling techniques using the quota sampling method. The data collection technique is by literature study and distributing questionnaires. Data processing techniques using SPSS version 29.0. The results of this study indicate that the variables perceived ease of use and security do not have a significant effect on interest in use. While the variables of perceived usefulness and trust have a significant effect on interest in use.

Sustainable Lifestyle: Indonesian Consumer's Behavior Toward Sustainable Fashion Consumption

2024-10-04T07:41:14+00:00

This study investigates Indonesian consumer behavior towards sustainable fashion consumption, particularly focusing on thrift shopping, using the SHIFT framework (Social Influence, Habit Formation, Individual Self, Feelings and Cognition, and Tangibility). A cross-sectional, quantitative approach was employed, collecting data from 155 respondents through online surveys and social media discussions. The study used binary logistic regression to assess the impact of factors such as age, income, shopping preferences, and the use of TikTok for gathering information about thrifting. Results revealed that only the use of TikTok significantly influences thrifting intentions, while other factors like age, income, and shopping methods were not significant. Additionally, social media discussions reflected strong public disagreement (96.9%) with the government’s 2023 ban on imported second-hand clothing, with most respondents engaged in thrifting for its economic and environmental benefits. The study concludes that social influence, particularly through platforms like TikTok, plays a vital role in promoting sustainable consumption practices in Indonesia.

The Influence of Brand Signature and Brand Reputation on Brand Performance

2024-10-08T05:05:59+00:00

This study uses the Kopi Kenangan brand as a case study to examine how brand signature and reputation affect brand performance. The study used a quantitative research design. Purposive sampling was the method of sampling. This survey comprised 214 respondents in total. Respondents are Indonesian-domiciled men and women between 17 and 55 who drink Kopi Kenangan and adhere to our criteria of following the most recent coffee news. Using Google Forms to distribute questionnaires, the data source employs primary data. This study uses closed-ended questions with a Likert scale with response categories of strongly disagree, disagree, agree, and highly agree. Partial Least Square is the data analysis method that makes use of the SmartPLS tool version 4.1.0.0. The study's findings support the first hypothesis, which states that brand signature influences brand performance. Conversely, the second hypothesis demonstrates that brand reputation influences brand performance.