Pramesti, Habibah Yasmin, Abd. Rasyid Syamsuri, and Sharnuke Asrilsyak. “Interactivity and Convenience in Live Commerce: The Mediating Role of Positive Affect in Generation Z Impulse Buying”. Journal of Applied Business Administration 10, no. 2 (October 7, 2026): 391–406. Accessed October 16, 2026. https://jurnal.polibatam.ac.id/index.php/JABA/article/view/13300.