Andayani, Nur Rahmah, and Fedila Machbo Zania. “THE EFFECT OF PUBLIC RELATION AND CUSTOMER VALUE MARKETING ON CUSTOMER LOYALTY IN STARBUCKS COFFEE BATAM CITY”. Journal of Applied Business Administration, vol. 5, no. 2, Sept. 2021, pp. 163-71, doi:10.30871/jaba.v5i2.2647.