HAERIL, Sheril; SAJILI, Mohamad. The effect of rebranding on brand equity and consumer preferences at ACE Hardware Indonesia. Journal of Applied Business Administration, [S. l.], v. 10, n. 1, p. 152–159, 2026. DOI: 10.30871/jaba.12022. Disponível em: https://jurnal.polibatam.ac.id/index.php/JABA/article/view/12022. Acesso em: 14 sep. 2026.