SLAMET, Frima Agustian; YULIANA, Lingga. The Impact of Brand Hate and Negative E-WOM on Non Purchase Intention (Case Study on American Food). Journal of Applied Business Administration, [S. l.], v. 8, n. 2, p. 311–323, 2024. DOI: 10.30871/jaba.v8i2.7721. Disponível em: https://jurnal.polibatam.ac.id/index.php/JABA/article/view/7721. Acesso em: 12 mar. 2025.