ANDAYANI, Nur Rahmah; AGUSTINA, Falya. The influence of content marketing, live streaming, and online customer reviews on the decision to buy Skintific skincare products on Shopee. Journal of Applied Business Administration, [S. l.], v. 10, n. 2, p. 471–485, 2026. DOI: 10.30871/jaba.13765. Disponível em: https://jurnal.polibatam.ac.id/index.php/JABA/article/view/13765. Acesso em: 4 nov. 2026.