HASANAH, Uswatun; NURBAITI, Nurbaiti; DAULAY, Aqwa Naser. Competitive analysis and product development in an herbal medicine MSME: A Porter’s Five Forces and Market Sensing Capability perspective. Journal of Applied Business Administration, [S. l.], v. 10, n. 2, p. 368–380, 2026. DOI: 10.30871/jaba.13429. Disponível em: https://jurnal.polibatam.ac.id/index.php/JABA/article/view/13429. Acesso em: 16 oct. 2026.