PRAMESTI, Habibah Yasmin; SYAMSURI, Abd. Rasyid; ASRILSYAK, Sharnuke. Interactivity and convenience in live commerce: The mediating role of positive affect in Generation Z impulse buying. Journal of Applied Business Administration, [S. l.], v. 10, n. 2, p. 391–406, 2026. DOI: 10.30871/jaba.13300. Disponível em: https://jurnal.polibatam.ac.id/index.php/JABA/article/view/13300. Acesso em: 16 oct. 2026.