Shakti, D. and Zuliarni, S. 2019. PENGARUH PRICE DISCOUNT FRAMING TERHADAP PURCHASE INTENTION PADA RAMAYANA DEPARTMENT STORE, JODOH, BATAM. Journal of Applied Business Administration. 3, 1 (May 2019), 132-147. DOI:https://doi.org/10.30871/jaba.v3i1.1292.