@article{Winarti_Sarkum_Halim_2021, title={PRODUCT INNOVATION ON CUSTOMER SATISFACTION AND BRAND LOYALTY OF SMARTPHONE USERS}, volume={5}, url={https://jurnal.polibatam.ac.id/index.php/JABA/article/view/3166}, DOI={10.30871/jaba.v5i2.3166}, number={2}, journal={Journal of Applied Business Administration}, author={Winarti, Yuni and Sarkum, Sumitro and Halim, Abd.}, year={2021}, month={Sep.}, pages={179-187}