Perceived Risk on Consumer Online Shopping Behaviour

Keywords: perceived risk, satisfaction, re-purchased intention, consumer behavior

Abstract

This study aims to determine the effect of perveived risk on consumer online shopping behavior of fashion product. The significant difference presented are the product category, using the category of fashion product as the most demand category by consumers. Samples used are students in the field of accounting at universities. The result of this research are there is negative influence of perception of product risk to customer satisfaction and re-purchased intention. The perveived cost risk has no negative effect on satisfaction and re-purchased intention. Perception of individual risk do not have a negative effect on customer satisfaction and re-purchased intention.

Author Biographies

Endah Setya Octaviani, Politeknik Negeri Batam

Manajemen Bisnis

Hendra Gunawan, Politeknik Negeri Batam
Published
2018-10-19
How to Cite
Octaviani, E., & Gunawan, H. (2018). Perceived Risk on Consumer Online Shopping Behaviour. JOURNAL OF APPLIED ACCOUNTING AND TAXATION, 3(2), 203-209. https://doi.org/10.30871/jaat.v3i2.876

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